Marketing Specialist
I run social media, video and campaigns for HCI Sports & Fitness.
Marketing Specialist · Austin, Texas

Work
Brand film. I took it from concept to paid ads.
Instructor Takeover: Pauline · Sep 25 · top post since I joined
Instructor Takeover: Coral · Sep 3 · first in the series
Movement Looks Different Here · Aug 19 · concept and caption
Built by Routine · Aug 13 · back-to-school campaign
928 interactions
hillcountryindoor Meet our October Member Feature, Marla Simmet. 💗 Marla's story is one of strength, resilience, and an unwavering determination to keep fighting.
October 2
My role: Produced the story with her trainer and helped run the photo shoot.
715 interactions
hillcountryindoor This month's member feature is all about family, community, and showing up. 🫶
August 31
My role: Set up the approval process members sign off on before anything posts.
138 interactions
hillcountryindoor Train while they play! 🛝 The Cube has officially had a refresh and is ready for more fun!
September 15
My role: Wrote the copy and posts announcing the upgraded Kid Care play space.
86 interactions
hillcountryindoor For our first Educator Highlight, meet Katy Fisher, HCI's Kid Care and Birthday Party Manager. 🤍
August 17
My role: Started a series introducing HCI staff to parents.
Recap Reel
hillcountryindoor Oktoberfest at HCI was one for the books! 🍻 A huge thank you to our amazing vendors, local breweries, and the band.
October 10
My role: Event promotion, vendor thank-yous and the recap Reel.
Interactions are Facebook and Instagram combined, from Meta Business Suite, and include boosted posts.
Results
Facebook and Instagram, my first 81 days compared with the 81 days before I started.
Meta Business Suite export, Aug 1–Oct 20 vs. May 12–Jul 31, 2026. Interactions include boosted posts.




About
I played Division I softball at Tarleton State. Now I work in sports and fitness marketing.
I finished my marketing degree in three years with a 3.8 GPA. In the summers I ran social media for the Lone Star State Collegiate Softball League, starting as a content intern and finishing as Social Media Lead and 2025 Content Creator of the Year. Today I'm a marketing specialist at HCI, an MBA student at Texas A&M, and a softball coach at Texas Hit Lab.
Experience
Skills
Contact
